The power of branding in this Presidential cycle has been quite evident. Yet no candidate perhaps in history has been able to grasp the attention of America's post baby boomers in the way Obama's campaign has. Through hiring Facebook founders to setting up a viral grass-roots campaign, the Obama camp knows exactly how to approach a generation tired of the old body politic. As major industries shift to understand this new generation, Obama has found a way to tap into our networks meeting us on common ground. The power of being able to reach our generation so well at every turn speaks to the understanding his campaign has of what's next. And for businesses trying to understand how to do this - who better to step to than the best. Not to mention his ability to raise the amount of money he has every month, when we are supposedly in a slight recession. Fast Company's April issue feature's an article on Obama that discusses the idea of branding in depth and it's definitely worth checking out.
Fast Company Obama Article
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