I have been a fan of this company since their inception a couple years back. Obviously Hiroshi Fujiwara is one of forefathers of street wear, and when he started Uniform Experiment it sort of made sense - in the way that at some point you need more than t-shirts, hoodies and raw denim to wear. Him and Soph's Hirofumi Kiyonaga have teamed up again for a great spring summer look entitled "UE Navy." It references a more "trad" preppy look, very traditional in color palette and cut. I particularly enjoy the cuts in the suit jackets as it looks like they are tailored right at the waist. All in all the design looks great, and of course the reference to a more proper aesthetic is quite pleasing for me. Moreover the looks they put together are a sign of the times, jeans with ties, very clean lines, all of which are a mature versions of classic street wear. Meaning they are classic in design but still have the edge for someone living in urban areas. Definitely something you should check out.
The inspiration for Spring/Summer from U.E. -
"Navy" that is a color often used for various kinds of uniforms traditionally,
and at the same time, it means "Navy" as armed forces for sea. We reconstruct this keyword that has two different meaning by our own senses, and develop new creations with the theme of U.E. NAVY
And "Whiteline" newly starts from 2009 S/S. We introduce permanent products
which are based on spotless white color that is not restricted by theme and age characteristic.
-UNIFORM EXPERIMENT
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