THEHUNDREDS // DISNEY // THE LOST BOYS from Bobby Hundreds on Vimeo.
When I first came across The Hundreds a few, I thought of them and the way they positioned themselves as this anti-establishment brand. Like down with corporations go independents! Now come to find out - unless Bobby is really on some April fool's shit again they are doing a collaboration with Disney - one of the largest corporations in the world. I mean sure I like the ideas of the lost boys too, who wants to grow up and be an adult - we want to have fun forever and hopefully get paid for it, bangarang. But doesn't this seem to step away from their core model of being this hardcore independent fashion brand? Hmmm, just food for thought.
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