The Power of Branding Ideas

Barack Obama and his top campaign staff have found a unique way to inspire their grassroots campaign. Leading all candidates in contributions they have concentrated on "spinning" the way they report the donations they have received. Bringing into play the "rock-star" appeal of Obama's persona and capitalizing on the sales of merchandise such as key chains and t-shirts. The campaign has been able to tap into resources and audiences other candidates have not been able to find. Obama has such an affect on his audiences the campaign has even been able to rely on his draw for speeches, counting the ticket sales as part of their personal donations.


But come on let’s face it – they have found a way to tap into the resources of an internet generation. Finding the niches and corners to extract capital other campaigns have yet to comprehend, they have found a way to build their organization from the ground up. Which in turn strengthens their foundation. Of course they are building a Presidential agenda – a set of missions and policies that will guide an office and a country. With the State of our current Union tattered by years of war mongering corporate Republican agendas, its good to see a Democratic campaign and staff that understands how to generate money from new places. Inspiring people who have probably at one point or another in the last eight years given up on our democratic process.

Furthermore it proves word of mouth is the most powerful way to dispense information, with the Internet as its autobahn. Now more than ever people want to be apart of something bigger than themselves, something that gives them some sort of conviction that all is not lost – that we as a country can improve. Obama inspires this at its finest, in the same way some of our favorite past leaders have. The utter joy of people to meet Bobby Kennedy, the hope some had invested in his brother John’s words and Presidency. You can see the similarties Barack has in the effect of hope he has on people. More importantly his campaign staff has been equipped and innovative enough to bring their candidate to the forefront. Understanding what it means to brand ideals and how to market those policies to a new generation. But don’t take my word for it – New York Times.
Jamar Eaton



Barack Obama

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